In an age of constant photo-ops and perpetual press releases, American presidents must cultivate public approval through the channels of ever-changing communication and technology. In this audio recording of a 2016 Public Program, history scholar David Greenberg and CNN legal analyst Jeffrey Toobin provide an in-depth look at how the American presidency has evolved over the past century, focusing on how presidents from Theodore Roosevelt to Barack Obama have mastered the media to carefully craft their public image and influence public opinion.
Masters of the Media: American Presidents from Theodore Roosevelt to Barack Obama
March 24, 2016
Top image: President Barack Obama appears on The Late Show with David Letterman in 2009 (Pete Souza, White House Flickr)