No matter the occasion, flower deliveries always mean one thing: We’re thinking about you.
On Tuesday, March 25, New-York Historical Society partnered with the Hirshhorn Museum and Sculpture Garden in Washington, D.C., to send museums a virtual #MuseumBouquet of flowers to brighten social media feeds and cheer up online audiences. Hundreds of cultural organizations—most of which have temporarily closed their doors because of the COVID-19 outbreak—sent floral artwork and images from their collections, archives, and grounds to other museums on Twitter with notes of encouragement.
One #MuseumBouquet we shared was with our colleagues at the Smithsonian American Art Museum.
Dear @americanart, we wanted to brighten your day with these apple blossoms by American painter Martin Johnson Heade.
— New-York Historical Society (@NYHistory) March 24, 2020
More than 3,500 users shared the hashtag, including 365 museums, libraries, galleries, and other cultural organizations. All together, they shared more than 7,000 posts and retweeted favorite institutions from as far away as Chile, Cyprus, Indonesia, Latvia, Nepal, and New Zealand. The hashtag reached 72 countries beyond the U.S.
The tweets became so popular that Twitter featured the hashtag in a Twitter Moment and highlighted #MuseumBouquet through their Explore tab, where it received celebrity-level status, trending between conversations around Kim Kardashian and Lady Gaga. News outlets like the CBS News and the Artnet even picked up on the campaign.
— Hirshhorn (@hirshhorn) March 24, 2020
The images and messages provided a bright spot on the internet and a moment of reprieve for people inundated by a bleak news cycle. @jmspool wrote, “Take a break for a moment and let #MuseumBouquet bring a little joy to your life.” @WriterAV_Asher said, “Museums sending flowers to one another is exactly what I needed to see when I woke up this morning” and @kteamarsden shared, “Oh wow, the #MuseumBouquet hashtag is beautiful. Museums are sending each other virtual bouquets of flowers, and it’s getting me in the emotions.”
A flower delivery from the museum community! We toss a #MuseumBouquet to our neighbors: @Guggenheim @MetMuseum. “The Dancer” is one of Gustav Klimt’s last works, painted in 1917. She stands surrounded by densely painted flowers.#MuseumMomentofZen #MuseumLove @NYHistory pic.twitter.com/C1WMLOHptr
— Neue Galerie New York (@NeueGalerieNY) March 24, 2020
While people are encouraged to stay home and #FlattentheCurve, #MuseumBouquet brought the outdoors inside and delivered stunning florals to people’s screens. We hope it’s a good reminder in these anxious times: Take a minute for yourself, send support to everyone you can, and remember that we are all here together—even if it’s only virtually right now.
Browse the hashtag online here. Even better, post images of flowers you may have on your own camera roll or share some from your favorite collections.
Written by Emily Haight, social media manager